Telehealth seminar hosted by SFU's Beedie School of Business, May 24

Simon Fraser University's Beedie School of Business is hosting an evening seminar with Dr. Rik Crutzen, Visiting Scholar from Maastricht University, The Netherlands. Dr. Crutzen will be presenting on the topic of "Improving the public health impact of Internet–delivered interventions".

Thursday, May 24, 2012

Seminar 5:30 – 6:30pm
Reception 6:30 – 7:00pm

Segal Graduate School of Business
Simon Fraser University
Room 2800
500 Granville Street
Vancouver, BC

Registration is available on the Beedie Events Page

Internet–delivered interventions can effectively change health risk behaviors and their determinants, but the actual use of these interventions by the target group once they access the website is very low. Eysenbach (2005) even defined – at odds with traditional clinical trial and evidence–based medicine paradigm – the “law of attrition”, which considers high attrition rates as a natural and typical feature of Internet-delivered interventions. This finding touches upon a critical issue in Internet-delivered interventions: how can these interventions ever have a public health impact if people only briefly use the actual intervention? Therefore, it is relevant and necessary to focus on factors related to use of an intervention once people arrive at the intervention website (i.e., website use).